Open For Business: JennyGems
HARBESON, Del. – The owners of a Sussex County home decor store say they’re busier than ever before and it’s all because a recent risk they took paid off.
“They want to support us because we did bring our business to the United States and we’re creating jobs here,” says Jennifer McMillan, co-president of JennyGems.
Jennifer McMillan says business is booming now that they make their own products. “Our sales are going through the roof. There’s so many sales that we can’t keep up.”
Some of their most popular items are wooden signs with quirky sayings on them that you can hang on a wall or display on a table. “We make the wooden signs, put them together, paint them and print them,” says David McMillan, co-president of JennyGems.
These days customers can’t seem to get enough of them but it wasn’t always like this. “Right up until the beginning of March we ordered products. We’d design them and have them made elsewhere overseas,” says David McMillan.
After hitting a few bumps in the road, they decided to invest in all the equipment to make their products right in Harbeson but then the pandemic hit and their sales dropped. “It was so scary but we came back fighting. We started doing social media live videos and telling everyone this is what we did and that we’re creating jobs right here in Delaware,” says Jennifer McMillan.
They say customers took notice and orders flooded in. While their physical store has been closed for a few months, they’re still selling products online and trying to keep up with the demand. “Our sales are up over 50 percent from last year and the sky is the limit for us. We have a great team. We all work well together and we’re excited about the future,” says Jennifer McMillan.
You can find their products on their website JennyGems.com as well as on Etsy, Amazon and Walmart.com.
The owners of Jenny Gems say because of the growth in their business they’re looking to fill quite a few positions.