Salisbury Zoo announces rebranding

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SALISBURY, Md. – The Salisbury Zoo has announced a complete rebranding after 50 years.

The Salisbury Zoo was established in 1954 and has cemented itself as a City mainstay, with more than 100 animals in its nearly 13-acre facility, offering free admission. The zoo emphasizes conservation and rehabilitation of wildlife from North America, South America, and Australia.

The new logo depicts silhouettes of two of the Salisbury Zoo’s signature animals: an Andean Bear and a North American Bison. As of April 2023, the zoo is home to four Andean Bears, Chaska, Pinocchio, and two cubs, Raymi and Inti. The zoo is also home to two bison, Opal Lee and Ruby Jean.

The Salisbury Zoo’s former logo relied heavily on typeface and a clever use of the letter “Z” to depict a snake. The snake was added in 2009, but iterations of the logo have been used since the late 1970s.

The zoo’s new slogan, “A World of Wild on the Eastern Shore”, highlights the zoo’s location in Maryland and its diversity of species, which come from three continents and include reptiles and amphibians, mammals, birds, and an array of ambassador animals. The new slogan will be used in promotional materials, online advertising and marketing, and on signage throughout the Zoo. Visitors to the zoo can also find a new interactive zoo map with information about species and exhibits, Zoo shops and centers, and more, developed using the City’s Geographic Information System mapping technology. The map can be accessed using a QR code on four maps strategically placed throughout the park, and also available on the Salisbury Zoo’s website.

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