Doorbuster deals compete with online orders this Black Friday
SALISBURY, Md. – As doors opened on Black Friday at stores like Best Buy, Target, and Boscovs, customers came ready to look for deals on hot items and snag themselves a discount.
Shoppers tell me they got all kinds of items, even those they didn’t know they wanted until they walked in.
“We got a swing set and electric scooter pajamas, socks slippers towels, and sheets,” said Black Friday shoppers Laura Moore and Nancy Dickerson.
But this Black Friday didn’t see the long lines of customers wrapping around the stores looking for electronics. For Best Buy, customers tell me that’s because the outlet had been running their black Friday deals in person and online all week leaving little left for those coming in when their doors opened at 5 a.m..
But, that wasn’t the case for all stores. Boscov’s in Salisbury did hold doorbuster sales and upped their stock of inventory ahead of the rush. Manager Joe Nastase tells us those in-person shoppers are a big reason he expects his store to have more sales this season.
“Our in-store business is huge compared to our online businesses because people want to come out touch and feel the merchandise and that combined with the online businesses is very good for us as a store,’ he said adding “This year I’m sure we are going to have a much better year than we did in 2020 because of how limited we were to what we had on hand I think it’s going to be a big year for us,” he said.
He tells us it took a lot of planning to get that inventory, but he believes it will still go quick, based on sales trends he’s seeing.
“We are getting 4 to 5 trailers a week so we have a constant flow of merchandise always putting up we are non stop with getting merchandise on to the floor but this selection will dwindle closer to Christmas so your best bet is to get out and shop early,” he said.