Wicomico Goes Purple teams up with the Shorebirds to fight addiction


SALISBURY, Md. – As the fight against the opioid epidemic continues, Wicomico Goes Purple kicked off its first ever campaign on Saturday, coinciding with International Overdose Awareness Day.

“We’re not going to shatter the stigma of addiction until we really start to talk about it,” says Christina Bowie-Simpson, the Wicomico County Opioid Coordinator.

On Saturday, Wicomico Goes Purple came to bat at the Shorebirds game, turning America’s favorite pastime into an even more meaningful conversation starter.

“Wicomico Goes Purple is a substance misuse awareness campaign that really focuses on prevention, treatment and recovery resources,” says Bowie-Simpson.

Fans and even players were seen sporting the color purple. “It’s National Recovery Month and purple is the color for recovery,” says Bowie-Simpson.

Organizers hope that this family oriented event can be part of a larger conversation. “Our slogan is awareness starts at home because it really does start at home. You need to be aware of the dangers and signs of someone who could be abusing any kind of drug,” says Stephanie Willey, the chair of Wicomico Goes Purple.

But the program doesn’t just focus on opioid abuse. “It comes as all kinds of drugs. It could be alcohol, marijuana, opioids, almost anything. We want them to be aware of the dangers of misuse and where to go to get resources when they need help,” says Willey.

Organizers tell 47 ABC the goal of the campaign is to make it easier for people to talk about addiction which will hopefully help anyone struggling get the resources they need. “We just really thought it was important to start this awareness campaign to raise awareness around substance misuse and get people to start talking about it,” says Bowie-Simpson.

The Shorebirds Wicomico Goes Purple game is just the beginning of events that are going on throughout the month of September to raise awareness about substance abuse and treatment. There is also a Boat Parade and Resource Fair at Brew River on September 10th. Additionally, schools across the county will have purple sporting events throughout September.

For more information about Wicomico Goes Purple events or addiction resources: click here.

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