“It is concerning”: Salvation Army falling short of donations for Red Kettle Campaign this year
SALISBURY, Md.- The Salvation Army Lower Eastern Shore recently finished up their red kettle campaign and their Angel Tree Program.
We are told the Angel Tree Program made some changes this year due to COVID, like having to take applications earlier and making the pick-up for toys a drive-thru.
But even with the changes, the Salvation Army successfully helped give over 900 children gifts, with help of others.
Now on the other hand, the Red Kettle Campaign, fell short of the organization’s goal of $130,000 dollars.
They have not finished counting all donations yet, but right now they are at $110,000 dollars.
“This time of year is the Salvation Army’s most important time of year where we’re fundraising for the entire year to meet needs and for us to fall short just ever so slightly right now, it is concerning,” Captain Matthew Trantham said.
Captain Tranthum said they had a few more people than last year donating through mobile apps for the campaign.
He added this new year will provide a lot of challenges for them as they adapt based on fundraising.
If you would like to donate, you can search Salvation Army Lower Eastern Shore online or click here.