Gyms face slow January as Omicron Surge hits new membership sales
REHOBOTH BEACH, Del. – The Omicron variant is causing a slow-down in sales for the gym and fitness industry.
January usually represents a sales boost for gyms, as New Year’s resolution sales help to make the month a sales boom for many franchise and local gyms.
“Normally this is a big month for us we have a lot of members come into the gym but because of the virus we have sold no new memberships for the month of January,” said Midway Motion Fitness in Rehoboth Beach Owner Miguel DeLeon.
DeLeon tells us his gym would see 50 to 100 new memberships signed in the month, many coming from referrals and squeeing towards an older population. He says he hopes as cases and infection rates drop, the delayed start will see a strong February for sales, as his gym is currently relying on only re-current membership.
‘We have around a thousand members but that’s not sustainable and we worry because we know gyms are not always getting this government help that businesses get,” DeLeon said.
He tells us his worst months were at the beginning of the pandemic where he was forced to close. He tells us as long as customers are coming in, he is hoping to make up the sales and keep the business going.
“We need those memberships; it is so important and health is important so we understand people are nervous or don’t want to wear masks indoors but I think many people do like that gym environment or need to get out of the house so I’m hoping we see that soon,” he said.