OCMD unveils “Catch a Ride” campaign

OCEAN CITY, Md. – Ocean City is launched a campaign aimed at bringing visitors to the beach town.

The “Catch a Ride” campaign hosts a mobile pop-up event tour, showcasing the brand’s new platform, “Somewhere to Smile About”,  highlighting why Ocean City is the go-to destination for a road trip this summer and beyond.

Starting on National Road Trip Day, Friday, May 26th, in Washington, D.C., consumers will be invited to enter for a chance to win one of six grand prize “Catch a Ride” giveaways: a 3-night, summer 2023 stay for two in Ocean City, complete with a dedicated chauffeur who will escort winners in the branded 1970s Volkswagen beach van. The mobile tour will then travel to Philadelphia on May 27th and Baltimore on May 28h.

The events will take consumers to Ocean City’s shore and boardwalk. At each event, guests will grab a key and scan them to see if they win the grand prize trip, road trip kit, or other giveaway items. In addition, there will be the iconic OCMD beach van, a beach-inspired lounge area, destination-inspired games, and ambassadors to share destination details and trip ideas.

More information on the campaign can be found here.