New incentives for local shoppers, gift card program in Downton Easton

EASTON, Md. – Shoppers now have a chance to be rewarded for spending money locally in Easton this holiday season. Dozens of stores and restaurants are participating in some new programs that aim to support the area’s mom and pop shops. Some businesses in Easton say they are hopeful this will help businesses survive after a rough year.

“It’s so wonderful to have the town’s support in keeping our businesses alive,” says Samantha McCall, co-owner of Chesapeake Blooms in downtown Easton. McCall says she’s encouraged by recent initiatives to entice people to shop local this holiday season as some places struggle to stay open.

“One of our neighbors on the street has had to close her business because she hasn’t been able to make ends meet. That’s sad. It could be any one of us,” says McCall.

In order to support these mom and pop shops, Easton Economic Development Corporation (EEDC) launched two campaigns including the Shop Sundays Holiday Raffle event. “We also want to make sure people understand they do have the option of being able to shop on Sundays. They’re not always able to have those Sunday shopping opportunities,” says Jeff Lankford, the EEDC Director of Downtown Development.

The raffle runs the first three Sundays of December. For every ten dollars spent at participating retailers, you earn a raffle ticket which entered you in weekly drawings to win Downtown Easton Cards. On the Wednesdays after the Sunday shopping sprees, EEDC will randomly select raffle tickets and announce winning numbers online at www.EastonEDC.com.

Patrons will look for Shop Sundays Holiday Raffle posters in store windows of participating downtown Easton locations. They can shop and dine each Sunday to earn more chances to win. EEDC is raffling Downtown Easton Cards worth one-thousand dollars in total value.

“Really we need to make sure that we are keeping our money local. It’s going to be the most beneficial not only for our small businesses but it really does help the community thrive when our money stays locally,” says Lankford.

The digital gift cards, which work at dozens of local businesses, are actually the second initiative started by the downtown development staff. McCall says these initiatives are a vote of confidence that her shop and countless other favorites in the area will make it through.

“To be able to be part of a network and to know that our neighbors down the street are also benefiting from something it just feels good it feels like it’s part of the Christmas spirits,” says McCall.

If you’re interested in buying a Downtown Easton Card and learning which shops are participating, you can visit www.DowntownEastonCard.com. Officials say they plan to continue offering these cards past the holiday season, as long as there’s still interest.

Categories: Local News, Maryland