Town of Berlin works to keep holiday traditions alive amid the pandemic

BERLIN, Md. – During the holiday season, the town of Berlin typically brings in thousands of people for their annual Christmas festivities.

Small businesses tell 47ABC these events bring a helpful boost to business, but with the pandemic, some of those events have been canceled.

“They are important because it does help to promote the town and bring people in,” said Cassandra Brown, owner of Una Bella Salute.

Town officials say they won’t have their annual Christmas parade and formal tree lighting ceremony this year.

But despite some changes, small business owners say they’re likely going to be able to keep their heads above water.

“We all seem to be, those that I have talked to, we’ve all still been doing okay,” said Brown.

They say they understand the town is taking these steps to prevent the spread of the coronavirus, but the town says stores can rely on local shoppers to keep business going.

“We had some cancelation of the Christmas parade in town and we couldn’t bring a lot of people into town,” said Olga Kozhevnikova, owner of World of Toys.

“We’re still getting huge support from the local community,” said Kozhevnikova.

Town officials say they’ll still have the Ice Ice Berlin Art Stroll and Holiday Shop night on November 27 with dozens of ice sculptures around town and they hope it’ll bring people into town.

“When something gets canceled, we think of alternatives for attraction to bring people outside in downtown in a safe way,” said the town of Berlin Director of Economic and Community Development Ivy Wells.

“So, they want to spread people are the town, so it would be comfortable for everybody to participate,” said Kozhevnikova.

The Town of Berlin director of economic and community development Ivy Wells tells 47ABC they’re also working on getting grant money funded through the state of Maryland to help downtown businesses.

Categories: Coronavirus, Maryland