Sussex County businesswoman pitches ‘sweet’ idea on hit TV show Shark Tank

BRIDGEVILLE, Del. – What’s the best way to get on a sharks’ good side? By offering them some ice cream of course. And that’s what one local business owner did as she ventured on the hit TV show Shark Tank to get them to invest in a sweet deal.

“I was very confident about the product I was pitching. I was very hopeful that the sharks would love the quality of our products as much as the casting producers did,” said the Frozen Farmer Co-Owner, Katey Evans.

“I was very confident about the product I was pitching. I was very hopeful that the sharks would love the quality of our products as much as the casting producers did,” said Evans.

Back in 2019, Evans took here big idea to the big apple. Hoping to get selected out of hundreds of entrepreneurs to show six investors the way she cuts food waste, through ice cream.

“We make a full line of farm creamery products including super-premium ice cream, dairy, gluten, and fat-free sorbet, and nice-cream which is a blend of the two,” said Evans.

Evans, whose family owns a 3rd generation farm in Bridgeville, tells 47 ABC some of the produce they’d normally grow to sell to Grocery Stores wouldn’t meet the cosmetic standards and would often have to be tossed.

“The food we had was going to waste, not because it didn’t taste good, but just because it didn’t look good,” said Evans.

So that’s when she decided to re-purpose that produce and use it to make some delicious ice cream and sorbets instead.

“The Frozen Farmer is about more than just a business, it’s really about a food movement in reducing food waste and being mindful of where food waste comes from,” said Evans.

And thus the Frozen Farmer was born. And as her business continued to boom, that’s when Evans decided to bring her idea to the big leagues. Landing a spot on ABC’s shark tank to pitch her creation before some top investors.

“We were actually there to get some financial backing so that we can expand our business into more retail grocery chains across America. Everybody there was very gracious. Of course, they don’t’ wasn’t to see anyone fall on their face. Everybody was pretty much rooting me on in my pitch,” said Evans.

And while we can’t’ tell you just yet how Evans’ experience turned out. What we can tell you is that she says she’s grateful for the opportunity to share her ideas with the world. Her episode on Shark Tank will air next Friday, March 27th at 8 PM on ABC. Evans adds that she’ll be going live on the Frozen Farmer’s Facebook page to interact with viewers, and will hold a special press conference directly after the show.

 

 

Categories: Delaware, Local News