New branding proving successful for Delaware

international brand consulting firm. the firm called “future brand” released the results of a study it conducted that found delaware’s endless discoveries branding to be close to the most effective in convincing people to visit their state. only idaho beat out delaware – just by a one percent margin. according to officials with the state – in 2015 delaware launched their new broadcast branding in the d-c and new york markets. they say they already knew their new branding had been successful – but this recent study just reaffirms those notions. we have seen that, you know, a strategic focus on tourism in delaware has been paying off as far as tax revenue and in visitation to the state delaware tourism director – linda parkowksi went on to say that they were extremely pleased with the findings. in maryland – the governor’s office