For fourth consecutive month, Azteca America fastest growing Spanish-language network among adults 18-49

Azteca America finished August as the fastest growing Spanish-language network in primetime among adults 18-49 for the fourth consecutive month, according to Nielsen. In its seventh consecutive month of year-over-year growth, the network also delivered its highest August ratings in five years across total viewers (+3%), adults 18-49 (+10%) and adults 25-54 (+15%). 

Adults 18-49 drove growth in the primetime lineup, with “Al Extremo” delivering a +34% increase, while “Desafio” grew by +270% and the Docu-Drama hour that includes “El Cazador” and “Las Entrañas de lo Prohibido” reported +24% year-over-year growth. Azteca had the highest concentration of young viewers in primetime, with 25% of its total average audience in the adults 18-34 demo. 

In addition, Azteca reached 3.1 million total viewers and 1.5 million adults 18-49 in primetime for the month. 

Locally, KPDF in Phoenix and WCHU in Chicago were the fastest-growing Spanish-language broadcasters in their respective markets among adults 18-49. Key local markets delivered strong double and triple-digit growth in the adults 18-49 demo, including Chicago (+211%) and Phoenix (+45%).