Oct. 14 – JCPenney Breast Cancer Awareness Month

JCPenney is inviting its customers to support Breast Cancer Awareness Month this October as part of the Company’s charitable giving program, jcp cares.

All month long customers can round up their in-store and online purchases to the nearest whole dollar and donate the difference to benefit The Breast Cancer Research Foundation® (BCRF), an organization dedicated to providing critical funding for innovative clinical and translational breast cancer research worldwide. JCPenney will also be asking customers to help “Give Breast Cancer the Boot” this month through its support of the National Breast Cancer Foundation, an organization dedicated to saving lives through early detection by providing mammograms, education and support to those in need.

The Company will donate $2, up to $250,000, to the organization for every pair of boots purchased in-store and online from Oct. 4-14.