Stressing over the vast number of choices when selecting a wine for dinner or a tranquil poolside sunset is counter intuitive. Fine wine like Belgium chocolates or an expert car detailing are among those attainable luxuries that smooth out the daily grind. Bottlenek.com has felt your pain and has come to the rescue with the launch of the Indiegogo Crowd Funding program. https://www.indiegogo.com/projects/bottlenek-com-make-wine-simple
Bottlenek gives you a unique opportunity to pass judgment along with a panel of peers, colleagues and friends. For those wishing to participate as a judge should contact Bottlenek.com. For a modest monetary contribution you can win a chance at an all expense paid trip to Miami!, London! or Barcelona!, while giving Robert Parker or Gary Vaynerchuk a run for their corkscrew.
Three of the wines selected as the very best everyday drinking red, white and rose varietals will be available for six months at a time while supplies last. This unique democratic consensus between vintners, consumers and experts passes real value onto the Bottlenek patron.
Bottlenek consumer/judges will be chosen through their Crowd Funding partner Indiegogo.com. Each Bottlenek contributor can buy up to 100 chances to participate as a consumer/judge in the first Bottlenek.com gathering. Tastings are slated for December 2014. Consumer/judges and wine specialists throughout the world will travel, all expenses paid, for the debut Bottlenek’s Tasting Event. Participants must be at least 21 years old to qualify for the wine tasting.
The funds raised in the Bottlenek Campaign will go to funding the Debut Taste Test with participation from a global community of wine enthusiasts. The funds raised will also underwrite a robust design, public relation and marketing campaign of which the panel of judges will also have a say. As sales reach certain milestones judges will also receive a percentage of the proceeds from Bottlenek sales; with the ‘bragging rights’ associated with ‘being vested’ in a winery or brand.
The 3 Winning Varietals will be included in the premiere bi-annual 2015 Bottlenek portfolio. Once the voting is concluded the arduous process of further aging, blending, bottling, labeling and shipping will begin. Initial retail sales will occur only in the United Kingdom and for online customers everywhere.
As Art Massolo, Bottlenek co-founder states, “Finally the customer will have a say in his or her choices without having to rely on an often rigged ‘focus’ group or egotistical oenophile. With the inaugural Bottlenek Bacchanalia, wine corporations and supermarket buyers will no longer dictate our choices as to what to buy and what is best, without valuable input from the most important link on the food chain — the street wine wise cognoscenti.
When asked why Bottlenek chose Crowd Funding as a means to underwrite their launch, Massolo confirmed, “By sourcing the funds from the public we are reversing a trend in ‘top down’ product development. Called the savviest consumer generation in the history of advertising, we feel the customer has earned the right to make decisions about what products they purchase in the marketplace.”
The democratization of consumer choices should preempt product creation. This revolutionary concept should have a favorable impact on a rebounding economy as well. Without the benefits derived from consumer input, obscene amounts of investment capital have often been squandered on product misfires and failures. Case in point, does anyone remember Pusser’s Rum, Shingleback Shiraz or Bishop’s Finger Larger?
To contribute to the campaign and be considered as one of the first consumer/judges, click here: https://www.indiegogo.com/projects/bottlenek-com-make-wine-simple
The co-founders of Bottlenek.com have a vision whose time has come, that is, remove the guesswork of choosing the right wine for everyday drinking or as a gift for a special occasion. They also want to insure that the consumer participates in the decision making process in respect to their purchases. Crowd Funding and Crowd Sourcing lends to the feasibility of the Bottlenek concept while bringing the customer front row and center every step of the way.
About Art Massolo:
Art Massolo, a wine industry innovator and one of Bottlenek.coms founders, started Vina Cono Sur in Chile 20 years ago and has since built some of the world’s largest private label and branded wine products. He and his partners have sold 1000s of skews in every supermarket, retail chain, distributor and importer in the world. After years in the libations industry their mandate is to give consumers a say in the process. Bravo!
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