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SOURCE TEAM Enterprises
FORT LAUDERDALE, Fla., May 9, 2014 /PRNewswire/ -- On May 7th, TEAM Enterprises won Best Cause Sponsorship Tie-In for U.S. Cellular "Better High School Sports" in the 2014 Ex Awards, the world's largest recognition program for experiential marketing and the only marketing program judged entirely by client-side marketers. The 2014 Ex Awards brought together more than 600 of the industry's leading brand marketers and agencies to recognize the work that is helping drive the global experiential marketing revolution.
TEAM Enterprises won the Gold Ex Award in the "Best Cause Sponsorship Tie-In" category for their Better High School Sports program with U.S. Cellular, the fifth largest mobile carrier in the United States. U.S. Cellular wanted to create a sense of community with a focus on treating people like neighbors not numbers, so TEAM Enterprises devised the Better High School Sports campaign, providing U.S. Cellular customers with VIP perks such as free entry to games while also encouraging greater attendance to games by donating matching funds to "better" the local High School's sports program.
Additionally, all attendees of the U.S. Cellular sponsored High School events were treated to an experience where they could create customized vehicle fan flags to show support of their favorite schools and athletes.
"This award is the acknowledgement of great work completed by a focused client and a passionate TEAM to achieve a common goal," said Michael Shea VP/Partner at TEAM. "As a firm believer in the power of sports on young people, we're proud to have had the opportunity to impact these local communities in such a positive manner, all while driving results for our client."
Furthermore, TEAM provided full real-time web reporting of the engagements, allowing U.S. Cellular to track the program's performance as it was happening. While this program was in market (Q4, 2013), U.S. Cellular witnessed increases in both new subscriptions as well as the addition of incremental lines, all while building goodwill within critical local communities.
On Friday May 9th Mr. Shea & Craig Ducker, Group Account Director, will be presenting at the Event Marketing Summit in Salt Lake City, UT, discussing the experiential marketing behind TEAM's award-winning activation alongside Sparkling ICE executive Russell R. Schleiden, VP of Marketing at TalkingRain Co. TEAM has received an ADDY award for this program.
About TEAM Enterprises
Based in Fort Lauderdale, TEAM Enterprises, an MDC Partners company (MDCA), is one of the nation's largest and most successful experiential agencies, a true industry-powerhouse combining innovative creative solutions with an unparalleled infrastructure of over 400 full-time employees and 7,000+ event specialists. The firm represents blue-chip brands including U.S. Cellular, Coors Light, Miller Lite, Peroni, Vanguard, Bacardi, Grey Goose, Sparkling Ice, Kraft, Elizabeth Arden and Volkswagen, while also providing production and activation services for some of America's leading Advertising Agencies: 72 & Sunny, Crispin Porter + Bogusky, Doner and Kirshenbaum Bond Senecal + Partners. TEAM's immersive productions and interactive brand experiences physically engage and influence consumers where they live, work and play.
Contact: Michael Shea, 954-862-2400
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