Powder Alcohol New Drinking Trend? - 47 ABC - Delmarva's Choice

Powder Alcohol New Drinking Trend?

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47 ABC - Craving a mojito without a bar or restaurant in sight? With Palcohol you can get your favorite cocktail in an instant.

It's a powder version of vodka, rum and four cocktails. Mix it with water and voila -- a cosmo on the go.

"I would definitely buy it. If I can take powder and turn water into alcohol, yeah!" senior at Salisbury University Gerry Giuliano said.

But the product has been the center of controversy, after recently being approved by the Alcohol and Tobacco Tax and Trade Bureau.

Opponents concerned that kids will start snorting it.

"They're probably thinking of, I'll get it in my body faster. I think that's the issue. We don't really know what's going to happen to someone if they would do that," Alcohol, Tobacco and other Drug Prevention Coordinator at the Wicomico County Health Department Cindy Shifler said.

"Just based off the kids in my dorm hall and some of the ridiculous things they do to get drunk, I definitely think that could be a problem," freshman at Salisbury University Jazmin Brown said.

Monday, the bureau retracted the approvals, saying they were issued in error. But Shifler warns this isn't the end of powdered alcohol.

"The alcohol industry has a lot of power, and it's hard to battle them. Probably, it will be out in the fall, unless there's an outcry from the community and various coalitions and groups across America," she said.

Shifler goes on to say she's especially worried about these products being marketed towards our youth. There isn't enough research and information about how the product affects the body if it were to be inhaled.

Palcohol's website says there was a discrepancy on the product's fill level, therefore a mutual agreement to surrender the labels. It says it will re-submit the labels for approval.

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