47 ABC - Some of the country's top brands are finding themselves in a bit of controversy after airing commercials some viewers don't approve of. The latest, Honey Maid Graham Crackers.
Last month, the company debuted a "wholesome" campaign, featuring gay and mixed race families.
Responses from some of the 4 million people who've watched the ad online have been anything but wholesome, with some calling the commercial "awful" and an "attempt to moralize sin."
"I'd say that the response has been so positive and sure there's been negative feedback as well but the positives have outweighed the negatives ten to one," says Gary Osifchin, Senior Marketing Director from Mondelez International.
Rosalie from Lewes believes "it's becoming more and more in society now and you have your opinion, either you accept it or you don't. I don't have a problem with it."