Blood Bank Of Delmarva Turns 60, Gets Major Facelift - 47 ABC - Delmarva's Choice

Blood Bank Of Delmarva Turns 60, Gets Major Facelift

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DELMARVA - After 60 years, the Blood Bank of Delmarva is giving itself a major facelift.  Changes to hospital billing fees have forced the non-profit to revamp how it goes about obtaining one of Delmarva's most precious resources.

Feeling good about doing good wasn't the only perk for the thousands of members of the Blood Bank of Delmarva.      
    
"If you were a member of the blood bank and you ever needed blood, we would cover that cost for you, because that was not a cost that was covered by insurance," says Christine Serio, a spokesperson for the blood bank.

Instead of charging for each part of a surgery, hospitals nationwide are now billing patients for entire procedures, a practice that is covered by insurance, making the Blood Bank of Delmarva's old plan obsolete.

With hospitals moving away from charging specific blood replacement fees, the blood bank of Delmarva decided to move away from the old membership system.

Gone is the obligation to either give blood at least once a year, or hand over a $30 annual fee.  It's replaced with a rewards-card-like incentive program.

Serio describes it, saying "you would earn points based on the different types of donations you come in and give."  People will be able to earn prizes like electronics and free health screenings.

Without money from the annual membership fees from blood bank's more than 158,000 members, there is some concern over the financial future.  

"There are some people that only contributed to receive that coverage," says Serio.  But the hope is after 60-years on The Shore, history will get them through.

In addition to the prizes, people will also be able to access results for some of the blood tests offered by the organization.

The blood donation rewards system is expected to be up and running on the company website by mid-summer.   

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