Experts Say Shoppers Suffering "Discount Fatigue" - 47 ABC - Delmarva's Choice

Experts Say Shoppers Suffering "Discount Fatigue"

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WMDT 47 NEWS - Some sources are saying people are not only getting tired from hours of holiday shopping...they're also a little tired of all the discounts being pushed this season.

Black Friday, Cyber Monday, and even Gold Monday, kicked off by Walmart this week, plus the constant email markdowns are giving shoppers "discount fatigue".

Experts say all the discounts have shoppers just waiting for the next, better mark-down.

We spoke to people who say they try not to buy into the hype during the holidays -- but think the sales are here to stay.

"That's really what Christmas is all about, not going out and doing the commercial thing...over spending.  But giving from the resources of the heart," says Bonnie Luna.

Carolyn Hall says "I think it is a sign of the economy that all businesses are competing for fewer and fewer dollars so I think if you're going to see continual sales...even after the holiday."

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