Hitching A Ride On The Trolley On Small Business Saturday - 47 ABC - Delmarva's Choice

Hitching A Ride On The Trolley On Small Business Saturday

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SALISBURY, Md. - After Gray Thursday and Black Friday, some people might've needed a break from big retailers, opting to buy local instead on Small Business Saturday.  This year, businesses in Salisbury found some creative ways to help boost local business.

Hitching a ride on an old school trolley probably isn't how most people do their holiday shopping, but this Small Business Saturday, Salisbury based tour guide Priscilla Timken, a small business owner herself, saw it as an opportunity to show off the city's businesses during the busiest shopping season of the year.

"I thought 'ah! we need to use the trolley for Christmas shoppers!'," says Timken.

The free rides took passengers on a loop to and from Salisbury small businesses, some of which they'd never seen.

"I thought it was neat to ride around Salisbury and not have to drive your car to be able see the little businesses we don't normally get to see," said Donna Short from Mardela Springs.  She's took the 40 minute ride with her six year-old granddaughter Ryleigh.

Apparently, the added foot traffic is making a difference.  Gordon Johnston, who owns the nearly year old consignment store Olive Street Mall, says "with the tour going, we've seen a nice steady traffic.  People have been coming in all day long."

On top of being part of the Trolley Tour, Parker Place took a gamble on another way to bring in business.

Customers could roll the dice for a chance at discounts, ranging between five and thirty percent.

Anne Taylor, who owns Parker Place says "big box stores can certainly offer better deals than we can, but we have a lot more unique gifts too."

For shoppers like the Johnson's, buying local isn't just about what they get, but who they're getting it from.

Alicia Johnson says "we want to keep our money in the community, and most of the businesses are our friends and neighbors," adding a personal touch to the hustle of the holiday season.

American Express started Small Business Saturday four years ago to help retailers hit hard by the economic downturn.      

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