Nielsen Uses Tweets in Ranking Television Tweets - 47 ABC - Delmarva's Choice

Nielsen Uses Tweets in Ranking Television Tweets

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SALISBURY, Md - Are you a Gladiator? One of Those excited fans of ABC's Scandal? Or maybe you're a Walking Dead "Walker"?

If you are, and you share your love in 140 characters or less on Twitter, those emphatic tweets could be helping your favorite shows stick around a bit longer.

"I tweet about the walking dead, all the time," said Molly Biewer.

With every "OMG" moment, your favorite shows are getting a boost in ratings. Nielsen - the company in charge of the ratings - has had to adapt to keep up with a changing industry.  

They've just started a new company "Social Guide," to measure social media chatter in T. V. rankings.

"I think it could be really effective if our tweets could help the show stay on the air." Zenera Rosier said.

Some think it's a good move, saying it's a sign that the company is keeping up with the way we watch television.

"It will help the shows see how many people are actually watching," Rosier said.

The tweets are measured on a calculation of twitter users, their tweets and their audience reach.  According to Nielsen, as many as 19 million people sent more than 250 million tweets about live T. V. - from concerts to sports to shows - between April and June of this year. But some think that math is a little off.

"I don't always think it's fair because people don't always tweet good things about it 47 or don't watch it and just tweet about it anyway," Molly Biewer said.

But that old saying that there's no bad press may hold true in the twitter-verse. Any talk about a show - good or bad - means more people might want to check out what everyone is talking about.

The company says it has plans to start tracking tweets from the show's stars separate from fans to determine just how influential they can be. There's also plans to start tracking show tweets in Spanish as well.

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