How To Sell Your House In 2013 - 47 ABC - Delmarva's Choice

How To Sell Your House In 2013

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SALISBURY, Md. - If you're planning to sell your house this year and are looking for ways to draw in more buyers, experts say all it really takes are some quick and easy tricks to catch a buyer's eye. 

"The National Association of Realtors did a study once that showed that typical buyers make up their mind, if they want a house, in less than a minute. So that first impression is so critically important," Chief Marketing Officers at MRIS John L. Heithaus said.

Tip number one - put that air freshener to use! "One of my favorite tricks is to take vanilla extract and put a drop of it on a light bulb - what it does is it creates an aroma - a very friendly aroma when you walk into the house. It costs you not even pennies. The heat from the light bulb basically diffuses the vanilla smell. Unfortunately some houses will have cooking smells, and a buyer may not like the smell. It's kind of interesting how humans, when they're looking at houses, smell is pretty important to how they feel comfortable in a house," Heithaus said.

Be sure that your carpets and bathrooms are sparkling clean - it can really make all the difference. Clear your lawn of any debris, and make sure everything is accessible. But the best rule of thumb is to keep things as simple and clean as possible. Make sure your closet is clutter free and organized, and when choosing paint, stay away from bold colors and go with something more neutral. "You definitely want to make sure that a house is not too personalized. You want something to look warm and inviting, but if it looks too personalized and cluttered, the buyer is likely going to be turned off. You want it to have basically a neutral presentation because that appeals to widest range of buyers and allows their imagination to come in and say, ‘Well, I don't love this color but I don't hate it and I can live with it for six months.' So bold colors have a way of turning things off," Heithaus said.

Don't get greedy with the list price. "Do not over estimate. Buyers are really smart these days. What the internet has done is really educate buyers in ways that past generations of home buyers never had. Be sure that your price is right, because if you push the envelope a little hard, some people might just drive by and say ‘I can't afford that,'" Heithaus said.

John also says it's smart to have flyers available with a picture and all the details of the property.  When house hunting, it's easy to get confused after you see four or five houses, so the flyer gives buyers a good reminder, and helps your home stand out. 

More low cost tips to spruce up your home:

·         Trim bushes so they don't block windows and cut down on light.

·         Buy a new doormat.

·         Put a pot of bright flowers (or a small evergreen in winter) on your porch.

·         Put new doorknobs on your doors.

·         Put a fresh coating on your driveway.

·         Edge the grass around walks and trees.

·         Keep your garden tools out of site.

·         Be sure kids put away their toys.

·         Buy a new mailbox.

·         Upgrade the outside lighting.

·         Use warm, incandescent light bulbs for a homey feel.

·         Polish or replace your house numbers.

·         Clean your gutters.

·         Put out potpourri or burn scented candles.

·         Buy new pillows for the sofa.

·         Buy a flowering plant and put it in a window you pass by frequently.

·         Make a centerpiece for your table with fruit or artificial flowers.

·         Replace heavy curtains with sheer ones that let in more light.

·         Buy new towels.

·         Put a seasonal wreath on your door.

For more tips and information, visit

The house used in the story is for sale - it is located at 29859 Deer Harbour Dr. Salisbury, Md 21801. 
Listing Agent: Harry Roop, ID: 102248
Cell Phone: 443-614-0556
List Price: $274,900


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