Easton Shoppers Support Small Business Saturday - WMDT 47 News - Delmarva's Choice

EASTON, Md. - As Black Friday ends, shoppers are now focusing on supporting small businesses.

"Small businesses are what drive Easton and this area," said Steve Shearer, owner of Shearer the Jeweler.    

It's the epitome of Small Town, USA.  Local shops throughout Easton are thriving.  It's a clear sign that residents understand the importance of stimulating the local economy.           

"The people that work here, live here.  They support the town," said Shearer.  "Dollars that come in are re-circulated to other places around town.  They buy their groceries here, they buy their clothing here and they support businesses."

"I do not shop on Black Friday and I don't shop in big-box stores for the holidays," said Chris Cato.  "I believe in supporting small businesses and local shops."    

Since 2010, small communities across the nation have been celebrating their brick and mortar roots with Small Business Saturday. For shops like Bountiful, it's a reminder of the town's loyalty.

"I just had a customer who was looking at something and said 'we're out here because it is Small Business Saturday and [we're] looking to spend money locally,'" said Jamie Merida, owner of Bountiful.

Shearer, a third-generation business owner, said he believes he has the edge when it comes to competing with big-box stores and e-shopping.

"The reality is that having a small business and customer service and one-on-one attention when customers come in and you know them and you have relationships."