REHOBOTH BEACH, Del. - What better time for the flakes to fall on Rehoboth than Friday evening, during their Cookies Cocktails and Cheer event, designed to get people out and about, discovering all that Rehoboth businesses have to offer.
Folks came to Rehoboth Avenue to enjoy the winter wonderland, but also to discover some new homegrown shops.
Local retail shops partner with restaurants offering free cookies and cocktails to attract new potential customers.
"Every time they have this I always find another shop that I really like and I go back and visit it later," says Millsboro resident, Terry High.
"I've been walking with some new neighbors actually to some of the businesses and they're like oh my god I've never been here but i will come back," says Rehoboth Beach Commissioner Lisa Schlosser.
Business owners tell 47ABC restaurants are able to keep attracting customers through the offseason, but for retail its a different story.
"To promote and to celebrate really helps, and to have this event helps to bring them in town instead of going to outlets," says Mel Damascena. "This here in town you get to see things that are unique they are different that you don't find any other place."
Not only does the event present an opportunity to store owners to showcase their business, it's a way to say thanks to returning customers.
"It's like a thank you to the customers also they come in and they eat with you they have a drink and they have a good experience," says Damascena, owner of Brashhh.
Bob Cartwright, owner of Coffee Mill, a Rehoboth coffee shop for a quarter century, says the attraction, put on by Main Street is just another way the city is chipping away at the offseason.
"People are really gonna realize that Rehoboth Beach Main Street has it all going on and this is the place to be in the Delmarva Peninsula is Rehoboth Beach."
Schlosser says conversations are ongoing to continue efforts to add events to the resort city during the offseason.
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